Client: B.C. Ministry of Jobs, Tourism and Skills Training
Type of product: Website text and social media
Target audience: General public and specialists
Dates: August 2015 to March 2016
Details: The websites of WorkBC and WelcomeBC were outdated in style and content. The Ministry developed a new site architecture and visual style and required text for approximately 125 pages in two websites, one of which targeted international readers who may speak English as a second language. A fixed date for the website launch imposed a very tight timeline. We reviewed the page requirements and developed sample pages for domestic and international audiences. We drafted text to meet the new page designs, and assisted the program manager in planning the content and flow of some sections. We edited files internally to minimize the editing required by the program manager and content providers. To promote the new sites, we also wrote a series of blog, LinkedIn, FaceBook and Twitter posts.
Sample text: To view some of the pages we wrote, go to WorkBC/Resources For/Women and WelcomeBC/Driving in BC..